Business, Built.
Positioning
Website
Automation
Illustrative example
Wellness & movement studio
A scattered class schedule and unclear offer, brought into one connected booking and follow-up system.
Business thinking. AI-enabled.
We turn business value into customer action.
Business, Built. helps founder-led service businesses clarify what they offer, shape the customer journey, and build the digital experiences and systems that move customers from interest to action.
Clarify the business
Offer, audience and commercial priorities
Design the journey
Message, experience and conversion path
Build the system
Website, automation and connected workflows
Illustrative work
How clarity becomes a connected system.
We clarify the business, design the journey, and build the systems that help the right customers take action.
See the full portfolio
Website
Customer Journey
Illustrative example
Food & hospitality brand
An offline-only business given a clear digital front door and a path from browsing to ordering.
Positioning
Customer Journey
Automation
Illustrative example
Boutique service studio
A referral-only practice repositioned with a booking system built to convert enquiries into clients.
How it works
A clear path from clarity to conversion.
01
Clarify
Understand the business, audience, offer, priorities, and commercial goal.
Offer
Audience
Positioning
02
Design
Translate the business value into positioning, messaging, customer journeys, and a digital experience.
Messaging
Customer Journey
Digital Experience
03
Build
Create the website, lead-generation path, automation, and connected workflows required to support action and conversion.
Website
Automation
Connected Workflows
Pricing
Choose where to start.
Every engagement starts with clarity. From there, choose how far you want to take the build.
Clarify
For businesses that need a clearer offer, positioning, message, and conversion direction before building.
From $300
- Business discovery
- Audience and offer clarification
- Homepage messaging direction
- Customer journey map
- 1 strategy call
Most chosen
Build
For businesses ready to turn that clarity into a focused, conversion-aware website and customer journey.
From $900
- Positioning refinement
- One-page website or landing page
- Conversion-focused copy structure
- Lead capture form
- Basic analytics setup
- Mobile-first responsive design
Connect
For businesses that also need automation, lead routing, customer workflows, integrations, or ongoing optimisation.
From $1,500
- Website / landing page
- Lead segmentation
- CRM or Google Sheet setup
- Email follow-up sequence
- AI-assisted workflow
- Conversion tracking
- Monthly optimization option
Contact
Let's identify what your business needs next.
Tell us what you are building, where customers currently get stuck, and what you would like the business to achieve.